Kyle Forgeard is a name that’s become synonymous with modern digital entrepreneurship and viral culture. Best known as the co‑founder of the YouTube collective NELK Boys and the creative force behind the Full Send lifestyle brand, Forgeard has turned online fame into serious financial success. But exactly how much is Kyle Forgeard worth, and what has contributed to his financial portfolio? In this article, we’ll unpack his net worth, primary income streams, career milestones, and the smart business moves that helped him build a multimillion‑dollar empire.
Early Life and Beginnings in Content Creation
Kyle Forgeard was born in 1994 in Mississauga, Ontario, Canada, making him around 30 years old as of 2025. His interest in video production and creative content began early. While studying film at Ryerson University, he realized his passion was in creating content rather than traditional media education — eventually deciding to pursue YouTube full‑time.
This decision set Forgeard on a path that would eventually reshape his life and income. He and his friend Jesse Sebastiani started the NELK Boys channel in the early 2010s, initially sharing comedic skits and prank videos that slowly built a dedicated audience. What began as casual content creation quickly evolved into a major digital brand.
Rise to Fame: The NELK Boys Era
The NELK Boys channel gained traction with its bold and often outrageous prank videos. These videos weren’t just funny — they were designed to go viral, and many did, including a Coca‑Cola prank that attracted millions of views. This exposure helped the group rack up millions of subscribers over time.
YouTube ad revenue was Forgeard’s first major income source, and although YouTube monetization alone wouldn’t make him a billionaire, it provided a strong foundation. It also gave Forgeard the audience he needed to launch entrepreneurial ventures that would define his career. The NELK Boys’ early success showed that with the right blend of personality and content, creators could go far beyond traditional video earnings.
The Full Send Brand: Merchandising and Lifestyle
One of Kyle’s most impactful decisions was turning the NELK identity into a consumer‑driven brand. He created the Full Send lifestyle brand, selling apparel, accessories, and other branded goods. What made this strategy effective was its use of limited “drops,” where merchandise sells out in minutes due to high demand and limited supply.
Full Send didn’t just sell clothes — it sold an attitude that resonated with a youthful audience. Limited‑edition products and clever marketing helped Full Send merchandise rack up tens of millions of dollars in annual revenue, becoming a core pillar of Forgeard’s net worth.
Happy Dad Hard Seltzer: Expanding Into Beverages
Kyle didn’t stop at merchandise. In 2021, he and the NELK team launched Happy Dad Hard Seltzer, a beverage brand aimed at young adult consumers and aligned with the Full Send ethos. This venture was a major leap into a traditional industry: beverages.
Happy Dad grew quickly, capturing a niche within the competitive seltzer market by appealing to fans of the Full Send lifestyle. Reports suggest that the company’s valuation might be in the hundreds of millions, with Kyle holding a significant ownership stake that contributes substantially to his overall wealth.
Podcasting and Media Expansion
Beyond merchandise and beverages, Kyle expanded into media with the Full Send Podcast. Unlike typical comedy podcasts, this show frequently features high‑profile guests and discussions that reach beyond prank culture. Earnings from sponsorships, ad revenue, and premium content create another diversified income stream.
Such diversification helps protect Forgeard’s financial footing, making him less dependent on a single platform or revenue type — a smart move in an era where digital attention can shift rapidly.
Investments and Digital Assets
Part of Kyle Forgeard’s financial strategy includes investments outside of traditional brand revenue. He and his team successfully launched the Full Send Metacard NFT project, generating millions in sales and expanding his footprint into digital collectibles and Web3.
Forgeard has also made real estate investments, including properties that might provide rental income or long‑term appreciation. These assets diversify his net worth beyond entertainment and product sales.
Estimated Net Worth in 2025
Estimating the exact net worth of a private individual can be challenging, but multiple financial estimates place Kyle Forgeard’s net worth around $25 million to $30 million in 2025. This figure considers all major sources of income — YouTube revenue, Full Send merchandise earnings, equity in Happy Dad Hard Seltzer, podcasting revenue, digital asset sales, and property investments.
Different sources vary in valuation, but the general consensus among financial observers is that Forgeard has successfully transitioned from content creator to diversified entrepreneur. This evolution is what has driven his wealth upward over recent years.
Breaking Down Kyle Forgeard’s Income Streams
To understand how Kyle earned his wealth, here’s a breakdown of key income sources:
- YouTube Ad Revenue: Early earnings from subscribers and views provided an initial income base.
- Full Send Merchandise: A high‑revenue engine due to limited drops and loyal customer demand.
- Happy Dad Hard Seltzer Equity: A significant long‑term asset thanks to brand growth.
- Podcast and Sponsorships: Recurring revenue from media content and partner deals.
- Investments and Digital Assets: NFTs and real estate add depth to his portfolio.
This diversified structure is a big reason why Forgeard’s financial foundation is stronger than many other content creators who rely solely on ad revenue.
Career Highlights Beyond the Numbers
While net worth is a useful metric, Kyle Forgeard’s career includes achievements that go beyond money:
- Building One of YouTube’s Most Recognized Brands: Few prank‑style channels have translated online fame into a real brand empire.
- Expanding Into Traditional Markets: Moving from digital content to beverages and consumer goods shows business savvy.
- Attracting High‑Profile Podcast Guests: The Full Send Podcast has hosted figures from various industries, showing broad influence.
These highlights reflect a creator who is constantly evolving and expanding his professional reach.
Personal Life and Public Persona
Kyle Forgeard tends to keep his personal life more private compared to his public persona. While fans know him for his high‑energy content and business ventures, he does not regularly share intimate details about his relationships or family in the public sphere.
Instead, Forgeard focuses on entrepreneurship, fitness, and building long‑term projects that align with his brand values. This deliberate focus on work and business showcases a professional commitment that has contributed greatly to his ongoing success.
Final Thoughts on Kyle Forgeard’s Financial Success
Kyle Forgeard’s journey from YouTube prankster to savvy entrepreneur is a textbook example of how digital creators can leverage platform fame into diversified wealth. Rather than relying on a single source like ad revenue, Forgeard built a brand ecosystem that includes merchandise, beverage equity, digital assets, and media content — each playing a role in making him a multimillionaire.
His estimated net worth of $25 million–$30 million reflects not just revenue, but strategic thinking and brand development. For aspiring creators and entrepreneurs, his path shows that building long‑term value often requires thinking beyond immediate views and clicks.
