How to Create Highlights Using AI?

Table of Contents

What Is a Promotional Video?

Promotional videos let you showcase a brand, company, product, event, or concept. The purpose of a promotional video is to share information with the public, build a positive image for the brand, and grab the audience’s attention. Promotional videos also heavily focus on storytelling elements, visual appeal, and brand values versus traditional advertisements that heavily focus on directly selling products.

Currently, promotional videos are being widely used across various industries, including, but not limited to, corporations, product launches, educational institutions, city branding and event marketing, and social media content creation. A high quality promotional video quickly delivers key messages to the audience while increasing the chance of the audience recalling the promotional video and building trust in the brand.

As short-form video and AI technology advance, the cost of producing promotional videos is decreasing. What used to take highly skilled professional teams, tons of equipment, and overly complex post-production workflows can now be done much easier and quicker with video AI generators and other automatic footage editing systems and video generation technology. Whether for corporate branding or individual content creation, promotional videos are an important form of visual communication.

Unlike traditional promotional films or explanatory videos, highlight reels place greater emphasis on rhythm and visual impact. To create a more powerful atmosphere, they typically employ the following techniques:

Highlight reels are distinct from traditional promotional films videos in that they are shot rhythmically + focused more heavily on the emotional connection of the viewer than on the images being shown. Highlight reels use many techniques to develop an engaging experience for viewers, including: rapid editing of video clips (the “time index”), editing to match music’s “beat”, creating an accelerated sequence of climactic images, and incorporating dynamic transitions from one image to the next + atmospheric sound effects at all times to immediately catch a viewer’s attention – all of these techniques help to grab a viewer’s attention quickly, over a relatively short period of time.

Highlight reels differ from conventional promotional films or explanatory videos since they emphasize rhythm, emotional resonance, and strong visual impact. Highlight reels also rely on various techniques to engage their audience more fully, including rapid-fire editing, synchronizing shots with beats of music, a succession of climactic shots happening at once, employing dynamic transitions between shots, and using atmospheric sound effects to quickly create a sense of urgency for the viewer.

How Much Does It Generally Cost to Produce a Promotional Video?

Previously, making a high-quality promotional video could be incredibly expensive for things like film crews, venue rental, equipment purchase and post-production editing.

With all of the available AI-generated tools out there to create videos, it is no longer necessary to hire a film crew and rent or purchase complex equipment. Now, you can create a commercial quality promo video for only a fraction of what it cost in the past making the video production process faster, more efficient and affordable than ever.

How Can an AI Video Generator Save You Time and Budget?

Advanced AI video generators like Viddo AI can help you produce high-quality promotional videos quickly and without the need for any crew, equipment, or extensive post-production editing time. Here are four actionable suggestions to create AI video and make the creative process faster.

Significantly Reduce Video Production Costs

Implementing AI automated video production processes significantly reduces costs associated with labor, equipment and facility use than using traditional video production techniques. Compared to traditional video production techniques, businesses will find that AI solutions provide quality content at lower budgets and increase the efficiency of producing promotional videos by reducing the overall cost of producing the video.

Improve Video Production Efficiency

Typically, the traditional promo video development process includes a number of steps: planning, shooting, editing and making revisions. Depending on how many revisions are required, it can take days or even weeks to complete an entire project using this type of method. However, by using AI-generated video tools, many of these processes can be automated meaning that from concept to completion can happen within minutes or hours as opposed to the days or weeks it would take otherwise, resulting in a much shorter time to market and allowing for faster time-to-market content production and reduced ability to respond to the needs of the market.

Maintain Consistency In Content Structure

An AI tool will help create a video that is organized, consistent in its pacing, and provides viewers with an improved overall experience through both an introduction of the main concepts/images and through calls to action within the video’s content.

Flexible Adaptation to Different Scenarios

As you create multiple variations of your videos for short video platforms, online marketing, or corporate presentations, you’ll find that AI design allows you to respond rapidly by making minor changes to the prompts or creative requirements. Newly produced versions can be adapted to meet the needs of an individual audience and/or distribution channel without re-shooting any footage, thus providing significant improvements in the efficiency of the reuse of content.

Application Scenarios of Highlights

Promotional videos have no established standard template; their content style, presentation format and production method will depend on the brand positioning, marketing objectives and target audience.

Listed below are several types of promotional videos with specific examples of when best suited for use:

1. Brand Promotional Video

Promotional Brand Videos Demonstrate Values, Philosophy, and Positioning to Provide Viewers With Insight Into Brand Image Vs Marketing Videos, Which Only Show The Functionality Of The Product. As Such, Promotional Videos Are More About Emotions Than They Are About Functionality, Focusing On Creating An Emotional Response With The Viewer Through The Storytelling Aspect Of The Video Will Help Build Trust And Awareness Of The Brand Through An Effective Brand Narrative.

Promotional Brand Videos Can Be Used Across All Areas Of A Business; However, They Are Particularly Effective For Corporate Websites, Social Media, Brand Events, Fundraising Road Shows, And Marketing Campaigns, And Therefore Are Very Beneficial For Businesses Seeking To Build Long-Term Constructive Brand Influence And Construct A Long-Term Brand Image.

2. Social Media Promotional Videos

With emphasis on short length, fast pacing, and an emphasis on visual impact, this format is perfect for use on platforms like TikTok, Instagram Reels, and YouTube Shorts as part of a brands promotional campaign to attract visitors to their website.

3. Highlights of The Event

Event highlight reels are concise yet potent video summaries that capture the energy of an event; emphasize key moments; and show how the audience reacted to the event, all in one appealing clip. The emphasis on pacing, emotional connection, and visual appeal allows event highlights to quickly grab the viewer’s attention, as opposed to full event recordings.

Event highlight videos are often used at conferences, trade shows, product launches, music festivals, sporting events, and corporate function. These videos not only increase the reach of an event, but they also provide future promotional and marketing material as well as aid in developing a brand.

4. Product Promotional Video

Product promotional videos mainly help present what a product does and what it can do for you by clearly explaining to the consumer the problem that the product solves and how valuable the solution is to them. This type of video will typically show visual examples, demonstrate various features of the product and how to put them to use through different types of applications, simplifying more complicated forms of information and providing a clear picture of how the product operates.

Most commonly these types of videos are used for product launches, on a company’s website, in social media advertising, through e-commerce, or used during a sales presentation. They are a good choice for brands and companies that want to get more exposure for their products, generate greater interest in purchasing the product, and achieve more sales.

How to Create a Promotional Video Using Viddo AI?

With Viddo AI, creating a high-quality promotional video is easier than ever. You can now create a video without needing expensive camera equipment, a large production crew, or complicated workflows. By using simple prompts of text or pictures, you can quickly create quality promotional videos.

Follow these steps to create your own promotional video using Viddo AI.

Step 1: Open Viddo AI

Visit Viddo AI and sign in to your account.

When you’re inside the dashboard, you can select from various creation modes for your videos such as:

Text to Video
Image to Video
Video to Video
AI Avatar
Video Style Transform
AI Effects

If you are going from scratch and making a promotional video, begin by choosing text to video generator.

Step 2: Choose the Right AI Model

Viddo AI grants users access to popular video generation models.

Each model will perform better for a different type of promotional content:

Veo – Ideal for cinematic brand videos
Kling – Great for detailed product showcases
Runway – Suitable for creative ads and social content
Seedance – Excellent for fast, high-quality marketing videos

If you’re trying to decide which model to use, try using the recommended one first and see how you like it.

Step 3: Write an Effective Prompt

The prompt you provide will weigh heavily in determining the video quality in the end.

An effective promotional video prompt should have:

An object or product
Location of the shoot
Type of camera
Camera motion during the shoot
Lighting style
Visual quality

For example:

“Close up on an expensive watch that is sitting on top of the new futuristic platform, using a very dramatic film-style light to illuminate the watch, shooting with very close up shots of the watch; using a soft motion with the camera when shooting; and using a very high level of resolution quality (i.e., 4k).”

The more specific your prompt is the more polished your output will be.

Step 4: Configure Video Settings

You can edit your video settings after entering your prompt.

Step 5: Generate Your Promotional Video

Press Generate and let Viddo AI create your video for you.

If the result isn’t what you expect, try:

Refining the prompt
Switching models
Adding more camera directions
Including additional visual details

Most creators have much better results after modifying their original prompts.

Step 6: Turn Images into Promotional Videos

If you already have product photos, brand assets, or marketing visuals, use Image to Video.

Simply:

Upload your image
Describe the desired motion
Select a visual style
Generate the video

For example:

“Slow cinematic camera orbit around the product, dramatic lighting, premium advertisement style.”

This is an excellent way to transform static product images into engaging promotional content.

Step 7: Enhance the Final Video

Adding enhancements like these can considerably enhance and improve the video’s final result by incorporating:

Brand logos
Subtitles
Background music
Improved pacing
Smooth transitions

Any of these small changes will have a tremendous effect on the overall quality of the final video.

Step 8: Export and Publish

After reviewing the video, export the final version and publish it on:

TikTok
Instagram Reels
YouTube Shorts
Facebook
Company websites
Product landing pages

One of the biggest advantages of AI video generation is that you can quickly create multiple versions for different platforms without reshooting any footage.

Tips for Creating Better Promotional Videos

Within three seconds, you should grab their attention
Get your value proposition communicated as soon as possible
Use camera movements that are cinematic to create a higher quality experience for the viewer
Maintain a consistent visual style throughout the entire video you create
Choose a single message that best describes what your video is about
Create multiple variations of your opening prompts
Make sure to optimize your video’s dimensions for whatever platform you plan on using

Conclusion

AI is changing how promotional videos are produced by making production easier, quicker and more affordable than ever before. Now with Viddo AI you can create high-quality promotional videos from text or images and eliminate the hassle of complex shooting and post-production processes.

Using Viddo AI will allow you to create professional promotional videos quickly – and at a fraction of the cost – whether for brand promotion, product promotion or social media content creation.

How to Create Highlights Using AI?

What Is a Promotional Video?

How Much Does It Generally Cost to Produce a Promotional Video?

How Can an AI Video Generator Save You Time and Budget?